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vonne van Wieren

Founder & CEO of Lash eXtend

In the meantime, Lash eXtend has 3 business divisions. The wholesale division, taking care of shipments of everything that is needed to apply eyelash extensions. Currently the product portfolio consists of more than 700 different products which are delivered from stock. On a daily basis many orders are being processed in the new headquarters in Bunschoten, the Netherlands and parcels are being sent worldwide. The second division takes care of training and education, through which Yvonne and her team trained thousands of national and international lash technicians in a number of different techniques. Third is the competition grade Salon, where the Lash eXtend trainers improve their knowledge and skills and practice to take part in international battles. 

After organizing the highly anticipated and successful Lash Conference 2015 and a second edition in 2016, Yvonne took on the self-imposed challenge in 2017 to organize the Lash World Cup 2018 in Amsterdam. During this event teams from all over the world participated and several hundreds of lash stylists battled against each other during a number of competitions in different techniques. She even organized a country team battle, where lash stylists could team up and take on the teams of other countries to defend the country honor. All in all, it was a big spectacle and a very successful event, which has resulted in the organization of a second edition to be held in 2020. In the meantime, the eyelash extensions business has been expanding steadily and is here to stay, for a big part thanks to the lash eXtend brand. Lash eXtend as a company is still expanding its activities rapidly to a multitude of countries and has become an industry leader by innovating and inspiring lots of people to pursue a career in the beauty industry. 


Currently Yvonne is managing the company and its marketing campaigns and runs operations together with 20 colleagues and regularly acts as international judge during international competitions around the world.


Since her childhood Yvonne has taken an interest in make-up and beauty. Back in 2010 she experienced first-hand how it felt to get a new set of eyelash extensions. She instantly knew she wanted to offer this feeling to many more women and the idea of starting a company sell and distribute quality eyelash products was born. 

Several years of meticulous planning, getting trained by some big names in the industry, finding the best suppliers, creating a product line and a well thought out brand image, the webshop was made and Lash eXtend was officially founded. The company went live on January 1st, 2013, in the middle of the financial crisis, but nothing could stop her. She assembled a small team of dedicated people who were teaming up with her and from there on the company experienced a steep and steady growth.  


Founder and CEO of Lova Lash&Brow Salons Network

atalia Zhuravlova

Owner of "Lova" brand Lash Products.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Author of "Capping Method" Lash Extensions Technique ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Master trainer in Lova Lash&Brow Academy in Florida.⠀⠀⠀⠀⠀⠀⠀⠀⠀

International Judge and Speaker of Lash Championship and Conferences.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Author of articles in Lash Global Magazine.⠀


Entrepreneur, Lashtrainer, Safety advisor

ily Ngo

Lily is a passionate & experienced Master Lash Artist and Permanent Make Up Artist residing in Boston, Ma. She is the founder of First Lash LLC and a Certified by London Lash as the first in the U.S.A as Lash Trainer.  Lily is known for her neatness, preciseness & dedication in her work. She strives to motivate her trainees to become the best version of themselves through their lashing and satisfying their clients.


CEO of I AM Lash Professional

rune Mooney

She is at the top in her chosen profession, and her philosophy is that this is not a job, it's a lifestyle, and to be at the top, you have to love it, live it and breathe it.

Arune Mooney, a focused, professional, perfectionist. 

She began her career in 2014, has trained, and continues to train with some of the most talented Eyelash Masters around the World, constantly improving her skills. She opened the I AM Lash Academy at the beginning of 2019, and now as an educator herself is proud to pass on her experience and knowledge to others.


Currently ranked number one Classic Specialist in the World according to Les Victoires du Regard rankings, World Champion 2019. These are amazing achievements, given that she didn't enter her first competition until Lash Battle in Glasgow August 2018, where she took two first places in the expert category. The success didn’t stop there. She has entered a few more competitions since, and has achieved over ten awards in just one year.


Over the last few years she has developed the 'I AM Lash’ brand, which is proudly growing each day.  In addition, she is extremely proud to have been invited to judge in several prestigious competitions, including the forthcoming World Championships in Paris.


Director of Elleebana

tto Mitter

After two decades of studying the art of beauty therapy, lashes, brows, cosmetic chemistry and personal care formulation, Otto Mitter and his team at Ex-Import currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe.

Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events, learn from the world’s best lash masters and judge at leading global beauty & lash competitions.

Over the last few years Otto has been recognised in the industry from his peers by being presented with some of the most sought-after industry awards:

2017 Educator of the Year at the ABIA’s - Australian Beauty Industry Awards

2018 Educator of the Year at NALA - National Association of Lash Artists

2019 Product Integrity Award at NALA - National Association of Lash Artists

2020 Lash Brand of the Year – Lash Open Australia

Otto has a passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world. 

Guest speaker / Educator at the world’s leading beauty exhibitions and conferences

Judge for world renowned lash competitions

Co-ordinator for leading eyelash extensions masterclasses in Australia

Formulator / Producer and head educator of the Elleebana Lash Lift, Eyelash Extensions, Brow Henna

Co- Producer of the Belmacil Lash & Brow Tinting System

Writer and contributor to worldwide industry publications

Founder of Elleebana Educators Elleevation Symposium - USA, UK, Canada

Managing Director - Ex-Import Pty Ltd

Winner of ABIA "2017 Educator of the Year" - Australian Beauty Industry Awards

Winner of NALA "2018 Educator of the Year" – National Association of Lash Artists Global Awards

Winner of NALA “2019 Product Integrity Award” - National Association of Lash Artists Global Awards

Winner of “2020 Lash Brand of the Year” – Lash Open Australia

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